If you run a business in Blackpool, your website is often the first impression potential customers get — and a frustrating experience can lose them before you even get a call. Usability isn’t just a buzzword; it’s about making your visitors’ lives easier so they stay, engage, and ultimately become clients.

Here are 9 common usability mistakes Blackpool businesses make — and how to fix them fast.

1. Tiny Click Areas

Small buttons and links frustrate users, especially on mobile devices. Make sure every clickable element has enough size or padding so visitors can tap or click easily. For Blackpool businesses, even minor annoyances can cause local customers to leave your site before seeing your services.

2. Too Many Pages

Splitting content into multiple pages may seem like a good idea for load times, but it can feel like a maze. Blackpool visitors don’t have time to click endlessly. Keep your content concise and accessible to reduce frustration and improve both engagement and SEO.

3. Duplicate Pages and Titles

Repeated or generic page titles confuse users and search engines. Every page should clearly describe its content. Unique titles help Blackpool customers quickly understand what your business offers and make your site easier to navigate.

4. Hard-to-Read Content

Long paragraphs, dense text, or poorly placed images are intimidating. Use short paragraphs, headers, bullet points, and high-quality visuals. Clear, scannable content keeps Blackpool visitors engaged longer and helps them understand your services quickly.

5. Missing Contact Information

Your contact info should be easy to find. Blackpool customers want to know how to reach you without hunting through menus. Prominently display phone numbers, email addresses, and business locations so potential clients can get in touch instantly.

6. No Search Functionality

A search bar helps visitors find what they need fast. Blackpool business users value efficiency — giving them a quick way to locate services or information reduces frustration and increases the chance they’ll stay on your site.

7. Features Locked Behind Log-ins

Some functionality may require registration, but don’t block too much content. Local businesses and potential clients often leave if they feel barriers prevent them from exploring your services freely. Keep core information accessible to everyone.

8. Outdated Permalinks

Broken links or outdated URLs create frustration and harm SEO. Regularly review and update your links, using 301 redirects when necessary. Blackpool businesses benefit from smooth, error-free navigation that keeps visitors on your site longer.

9. Lengthy Forms

Long forms discourage engagement. Keep forms simple and fast — ideally no more than 20 seconds to complete. Local clients are busy and will abandon forms that feel like a chore. Short, clear forms improve conversions for Blackpool websites.

Conclusion

Usability is about less thinking, less effort, and less frustration — and it’s especially important for Blackpool businesses competing in a local market. By making your website easy to use, you’re not just improving user experience — you’re turning visitors into clients. Which of these usability fixes will you tackle first on your site?