AI logo tools have made it easier than ever to create a logo in minutes. Type a few prompts, pick a style, and suddenly you’ve got something that looks “good enough”.

But here’s the bit most people don’t realise:

An AI-generated logo is usually just an image — not a proper logo asset.

If you don’t handle it correctly, that quick win can turn into:

• Blurry website headers

• Logos that don’t scale properly

• Problems with print, signage, and social media

• Extra costs later to fix file issues

This guide explains how to use AI logo tools properly, so your logo works across your website and beyond — not just inside the AI platform.

What AI logo tools actually give you

Most AI logo generators export your logo as:

• JPEG

• PNG

These are raster images, made of pixels.

They can look fine at one specific size, but they:

• Lose quality when resized

• Can’t scale cleanly

• Aren’t ideal for responsive websites

• Often cause issues with print

In other words, you’re getting a picture of a logo — not a flexible brand asset.

This is where many business owners run into the same problems covered in JPEG vs Vector Logos.

Why vector still matters (even with AI)

A proper logo should exist as a vector file (such as SVG, AI, or EPS).

Vector logos:

• Scale infinitely without losing quality

• Work properly on modern websites

• Are required for most professional printing

• Make it easier to create things like favicons, social icons, and signage

AI tools rarely give you true vector files that are ready for real-world use.

So while AI can help with design ideas, it usually doesn’t finish the job.

The right workflow for AI-generated logos

If you want to use AI without causing problems later, this is the safest approach:

1. Use AI for concept, not final files

Treat AI like a sketchpad:

• Explore styles

• Try layouts

• Test colours and fonts

Don’t assume the exported file is your final logo.

2. Choose the cleanest version

Pick the simplest, clearest version:

• Fewer tiny details

• Strong contrast

• Simple shapes

These are much easier to convert into proper vector formats later.

3. Convert or recreate as a vector

This is the key step most people skip.

Your AI logo should be:

• Vectorised

• Rebuilt as a clean SVG or AI file

• Supplied with proper web and print formats

This ensures your logo works on:

• Websites

• Mobile headers

• Favicons

• Print materials

• Social media

Without this step, you’re likely to run into the same blurry logo issues again and again.

Why this matters for your website specifically

Modern websites:

• Resize logos dynamically

• Display on high-resolution screens

• Use different sizes for desktop and mobile

If your logo is only a JPEG or PNG:

• It may look fine in one place

• And terrible in another

That’s not a design problem.
That’s a file format problem.

This is why many website rebuilds get slowed down by logo issues that started with AI-generated files.

AI + professional setup = best of both worlds

AI isn’t the enemy here.

Used properly, it can:

• Speed up idea generation

• Lower initial design costs

• Help you explore directions quickly

But for a business website, you still need:

• Proper vector files

• Clean exports

• Formats that developers can actually use

That’s where AI stops — and proper logo setup begins.