If you’re like most small businesses, your logo probably lives in a lonely folder somewhere, named something like final_logo_v3_reallyfinal.jpg. It does the job—sits nicely on your website, maybe looks okay on a business card—but behind the scenes, that JPEG is setting you up for trouble.

Let’s break down why, and what you can do about it.

The Problem with JPEG Logos

JPEGs are great for photos: sunsets, family portraits, even your cat mid-yawn. But logos? Not so much. Here’s why:

• Lossy compression – JPEG files throw away detail to stay small. Your crisp, professional logo ends up with fuzzy edges and weird artifacts.
• No transparency – Want your logo on a colored background? Tough luck. JPEG forces a white box around it, which hides background details that vector images preserve.
• Scaling issues – Blow up your JPEG for a banner or shrink it for social media, and it pixelates quickly.

Most small businesses don’t notice this at first—it’s “good enough.” But as you grow, it becomes a liability. Imagine sending your logo to a printer for signage and watching them wince as they stretch your fuzzy JPEG to fit. Ouch.

JPEG vs PNG: The First Upgrade

A quick step up is the PNG format:

• Lossless quality – Your edges stay sharp.
• Transparency – No ugly white boxes.
• Scalable (ish) – Better than JPEG, but still not perfect.

PNGs are great for web, but they’re still pixels. They always have a ceiling before quality breaks down.

Enter Vector Graphics: The Logo Superpower

A vector file (formats like SVG, AI, or EPS) doesn’t store pixels—it stores mathematical instructions. That means:

• Infinite scalability – Your logo stays razor-sharp at any size.
• Multi-use flexibility – Websites, signage, embroidery, packaging—one file covers it all.
• Professional polish – Designers, printers, and advertisers expect vector logos.

Think of it this way: a JPEG is like a polaroid—it works in a pinch, but resizing it looks messy. A vector logo is like having your handwriting—perfectly repeatable at any size.

The Good News: We Can Fix It

At Sites by Doug, we take your JPEG (or PNG) and recreate it as a clean, scalable vector file.

You’ll walk away with a logo that:

• Works on any background
• Scales without losing sharpness
• Future-proofs your brand

Ready to Future-Proof Your Logo?

Don’t wait until a printer asks for your vector file. Get your logo rebuilt now, and your brand will thank you.

Contact Sites by Doug today and turn that JPEG into a professional, flexible asset.